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Today’s businesses are investing heavily in data science – spending on software, hardware and services is projected to break the $500 billion mark by 2024, according to IDC. Data science models with machine learning (ML) and artificial intelligence (AI) techniques have proven their worth at forging new revenue streams and upending entire industries. For a model-driven business, new revenue from such use cases can range from hundreds of millions to billions of dollars. At successful companies, leaders have built a well-oiled analytical flywheel to create a steady flow of models that can tap this new gold rush.